Salesforce Pardot to Google BigQuery Integration
AI-first ETL from Salesforce Pardot into Google BigQuery. Governed entities, incremental sync, typed landing tables.
How Datrise loads Salesforce Pardot into Google BigQuery
Datrise syncs Salesforce Pardot's prospects, campaigns, list emails, forms, lead scores, and engagement history into Google BigQuery as a partitioned table per source entity. Flexible or custom fields land in JSON or nested/repeated (STRUCT) columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.
Sync is incremental: Datrise uses appends to a staging table, then MERGE on stable id into the partitioned target, so re-runs update only what changed. Partition by ingestion or event date and cluster by entity id to keep scanned bytes low. BigQuery bills by bytes scanned, so Datrise partitions and clusters every table to keep query costs predictable.
Ideal for Google-stack analytics and ML on serverless infrastructure.
Endpoints
Salesforce Pardot: B2B marketing automation scoring and nurturing leads.
Google BigQuery: Serverless analytics warehouse on GCP.
How Salesforce Pardot entities map to Google BigQuery
| Salesforce Pardot entity | Google BigQuery object | Notes |
|---|---|---|
| prospects | salesforce_pardot_prospects | id PK · custom fields → JSON or nested/repeated (STRUCT) columns |
| campaigns | salesforce_pardot_campaigns | id PK · linked to salesforce_pardot_prospects |
| list emails | salesforce_pardot_list_emails | id PK · linked to salesforce_pardot_prospects |
| forms | salesforce_pardot_forms | id PK · linked to salesforce_pardot_prospects |
FAQ
How does Datrise handle Salesforce Pardot's custom fields in Google BigQuery?
Flexible values are stored as JSON or nested/repeated (STRUCT) columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Google BigQuery types.
How does the Salesforce Pardot to Google BigQuery sync stay up to date?
It runs incrementally — Datrise uses appends to a staging table, then MERGE on stable id into the partitioned target.
Related pipelines
More destinations for Salesforce Pardot
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Early access
Connect Salesforce Pardot to Google BigQuery the easy way
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