DatriseAI-first ETL

New York Times to Snowflake Integration

AI-first ETL from New York Times into Snowflake. Governed entities, incremental sync, typed landing tables.

How Datrise loads New York Times into Snowflake

Datrise syncs New York Times's articles, sections, headlines, bylines, publication dates, and keywords into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.

Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.

Ideal for central analytics warehouses feeding BI and AI workloads.

Endpoints

New York Times: Article archive and top-stories metadata.

Snowflake: Cloud data warehouse with separated compute and storage.

How New York Times entities map to Snowflake

New York Times entitySnowflake objectNotes
articlesnew_york_times_articlesid PK · custom fields → VARIANT columns
sectionsnew_york_times_sectionsid PK · linked to new_york_times_articles
headlinesnew_york_times_headlinesid PK · linked to new_york_times_articles
bylinesnew_york_times_bylinesid PK · linked to new_york_times_articles

FAQ

How does Datrise handle New York Times's custom fields in Snowflake?

Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.

How does the New York Times to Snowflake sync stay up to date?

It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.

Related pipelines

Early access

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