DatriseAI-first ETL

MoEngage Yellowfin

AI-first ETL from MoEngage into Yellowfin. Governed entities, incremental sync, typed landing tables.

How Datrise loads MoEngage into Yellowfin

Datrise syncs MoEngage's engagement events, campaign performance, and retention behavior signals into Yellowfin as warehouse tables Yellowfin builds views on. Flexible or custom fields land in flattened columns, and timestamps such as created, updated, and status changes are typed as date/time dimensions.

Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts. Yellowfin views reference columns by name, so Datrise lands stable, well-typed columns to keep reports valid.

Ideal for dashboards with automated data storytelling.

Endpoints

MoEngage: Customer engagement source for campaigns and retention metrics.

Yellowfin: BI suite with dashboards, automated insights, and data storytelling.

How MoEngage entities map to Yellowfin

MoEngage entityYellowfin objectNotes
engagement eventsmoengage_engagement_eventsdate/time dimensions events
campaign performancemoengage_campaign_performanceid PK · linked to moengage_engagement_events
retention behavior signalsmoengage_retention_behavior_signalsid PK · linked to moengage_engagement_events

FAQ

How does Datrise handle MoEngage's custom fields in Yellowfin?

Flexible values are stored as flattened columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Yellowfin types.

How does the MoEngage to Yellowfin sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the connected tables.

Related pipelines

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