Mixpanel → Azure Synapse
AI-first ETL from Mixpanel into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Mixpanel into Azure Synapse
Datrise syncs Mixpanel's events, user profiles, cohorts, funnels, and retention metrics into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Mixpanel: Product analytics for events, funnels, and retention.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Mixpanel entities map to Azure Synapse
| Mixpanel entity | Azure Synapse object | Notes |
|---|---|---|
| events | mixpanel_events | datetime2 events |
| user profiles | mixpanel_user_profiles | id PK · linked to mixpanel_events |
| cohorts | mixpanel_cohorts | id PK · linked to mixpanel_events |
| funnels | mixpanel_funnels | id PK · linked to mixpanel_events |
FAQ
How does Datrise handle Mixpanel's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Mixpanel to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
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