DatriseAI-first ETL

Marketo Bulk Azure Synapse

AI-first ETL from Marketo Bulk into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Marketo Bulk into Azure Synapse

Datrise syncs Marketo Bulk's records, events, and configuration objects into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Marketo Bulk: SaaS or API data source for analytics and warehouse sync.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Marketo Bulk entities map to Azure Synapse

Marketo Bulk entityAzure Synapse objectNotes
recordsmarketo_bulk_recordsid PK · custom fields → NVARCHAR(MAX) JSON columns
eventsmarketo_bulk_eventsdatetime2 events
configuration objectsmarketo_bulk_configuration_objectsid PK · linked to marketo_bulk_records

FAQ

How does Datrise handle Marketo Bulk's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Marketo Bulk to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

Early access

Connect Marketo Bulk to Azure Synapse the easy way

Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.