Mailchimp → Holistics
AI-first ETL from Mailchimp into Holistics. Governed entities, incremental sync, typed landing tables.
How Datrise loads Mailchimp into Holistics
Datrise syncs Mailchimp's audiences, campaigns, automations, subscribers, and engagement metrics into Holistics as warehouse tables modeled in Holistics. Flexible or custom fields land in flattened columns for the modeling layer, and timestamps such as created, updated, and status changes are typed as date/time dimensions.
Sync is incremental: Datrise uses incremental refresh of the modeled tables, so re-runs update only what changed. Date-partitioned facts for fast aggregates. Holistics models data as code on top of SQL, so Datrise lands stable column names to keep your models from drifting.
Ideal for as-code BI modeling on a warehouse.
Endpoints
Mailchimp: Email marketing platform with audiences and campaign analytics.
Holistics: Self-service BI with modeling layers and scheduled report delivery.
How Mailchimp entities map to Holistics
| Mailchimp entity | Holistics object | Notes |
|---|---|---|
| audiences | mailchimp_audiences | id PK · custom fields → flattened columns for the modeling layer |
| campaigns | mailchimp_campaigns | id PK · linked to mailchimp_audiences |
| automations | mailchimp_automations | id PK · linked to mailchimp_audiences |
| subscribers | mailchimp_subscribers | id PK · linked to mailchimp_audiences |
FAQ
How does Datrise handle Mailchimp's custom fields in Holistics?
Flexible values are stored as flattened columns for the modeling layer, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Holistics types.
How does the Mailchimp to Holistics sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the modeled tables.
Related pipelines
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