DatriseAI-first ETL

Mailchimp Azure Data Lake Storage

AI-first ETL from Mailchimp into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Mailchimp into Azure Data Lake Storage

Datrise syncs Mailchimp's audiences, campaigns, automations, subscribers, and engagement metrics into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Mailchimp: Email marketing platform with audiences and campaign analytics.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Mailchimp entities map to Azure Data Lake Storage

Mailchimp entityAzure Data Lake Storage objectNotes
audiencesmailchimp_audiencesid PK · custom fields → nested struct/map fields in Parquet
campaignsmailchimp_campaignsid PK · linked to mailchimp_audiences
automationsmailchimp_automationsid PK · linked to mailchimp_audiences
subscribersmailchimp_subscribersid PK · linked to mailchimp_audiences

FAQ

How does Datrise handle Mailchimp's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Mailchimp to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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