Google Analytics 4 to Metabase Integration
AI-first ETL from Google Analytics 4 into Metabase. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Analytics 4 into Metabase
Datrise syncs Google Analytics 4's events, users, sessions, traffic sources, conversions, and audiences into Metabase as clean SQL tables Metabase auto-discovers. Flexible or custom fields land in flattened columns for the question builder, and timestamps such as created, updated, and status changes are typed as temporal columns for trends.
Sync is incremental: Datrise uses incremental refresh of the connected tables, so re-runs update only what changed. Date-partitioned facts for large questions. Metabase auto-scans schemas, so Datrise uses readable table and column names so the no-code UI stays self-explanatory.
Ideal for self-serve questions and dashboards for whole teams.
Endpoints
Google Analytics 4: Event-based web and app analytics from Google.
Metabase: Open-source analytics with questions, dashboards, and embedded insights.
How Google Analytics 4 entities map to Metabase
| Google Analytics 4 entity | Metabase object | Notes |
|---|---|---|
| events | ga4_events | temporal columns for trends events |
| users | ga4_users | id PK · linked to ga4_events |
| sessions | ga4_sessions | id PK · linked to ga4_events |
| traffic sources | ga4_traffic_sources | id PK · linked to ga4_events |
FAQ
How does Datrise handle Google Analytics 4's custom fields in Metabase?
Flexible values are stored as flattened columns for the question builder, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Metabase types.
How does the Google Analytics 4 to Metabase sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the connected tables.
Related pipelines
More destinations for Google Analytics 4
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- Google Analytics 4 → GoodData
- Google Analytics 4 → Klipfolio
More sources for Metabase
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