Facebook Ads → Microsoft SQL Server
AI-first ETL from Facebook Ads into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.
How Datrise loads Facebook Ads into Microsoft SQL Server
Datrise syncs Facebook Ads's campaigns, ad sets, ads, spend, and conversion metrics into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.
Ideal for Microsoft-stack analytics and Power BI Import models.
Endpoints
Facebook Ads: Meta paid social campaigns and performance insights.
Microsoft SQL Server: Microsoft relational DB with enterprise features.
How Facebook Ads entities map to Microsoft SQL Server
| Facebook Ads entity | Microsoft SQL Server object | Notes |
|---|---|---|
| campaigns | facebook_ads_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| ad sets | facebook_ads_ad_sets | id PK · linked to facebook_ads_campaigns |
| ads | facebook_ads_ads | id PK · linked to facebook_ads_campaigns |
| spend | facebook_ads_spend | id PK · linked to facebook_ads_campaigns |
FAQ
How does Datrise handle Facebook Ads's custom fields in Microsoft SQL Server?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.
How does the Facebook Ads to Microsoft SQL Server sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.
Related pipelines
More destinations for Facebook Ads
- Facebook Ads → Oracle Database
- Facebook Ads → Snowflake
- Facebook Ads → Google BigQuery
- Facebook Ads → Amazon Redshift
- Facebook Ads → Databricks SQL Warehouse
- Facebook Ads → ClickHouse
- Facebook Ads → DuckDB
- Facebook Ads → Amazon Athena
- Facebook Ads → Amazon S3 Data Lake
- Facebook Ads → Azure Data Lake Storage
- Facebook Ads → Azure Synapse
- Facebook Ads → Spreadsheets
More sources for Microsoft SQL Server
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- GitHub → Microsoft SQL Server
- GitLab → Microsoft SQL Server
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- Google Search Console → Microsoft SQL Server
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- Iterable → Microsoft SQL Server
- Klaviyo → Microsoft SQL Server
- Adobe Commerce (Magento) → Microsoft SQL Server
- Mixpanel → Microsoft SQL Server
- NetSuite → Microsoft SQL Server
- Pardot → Microsoft SQL Server
Early access
Connect Facebook Ads to Microsoft SQL Server the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.