DatriseAI-first ETL

CleverTap to MySQL Integration

AI-first ETL from CleverTap into MySQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads CleverTap into MySQL

Datrise syncs CleverTap's users, events, campaigns, segments, journeys, and push deliveries into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

CleverTap: Mobile analytics and lifecycle engagement.

MySQL: Widely used OSS relational engine (InnoDB).

How CleverTap entities map to MySQL

CleverTap entityMySQL objectNotes
usersclevertap_usersid PK · custom fields → JSON columns
eventsclevertap_eventsDATETIME/TIMESTAMP events
campaignsclevertap_campaignsid PK · linked to clevertap_users
segmentsclevertap_segmentsid PK · linked to clevertap_users

FAQ

How does Datrise handle CleverTap's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the CleverTap to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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