Braze to Looker Integration
AI-first ETL from Braze into Looker. Governed entities, incremental sync, typed landing tables.
How Datrise loads Braze into Looker
Datrise syncs Braze's users, campaigns, canvases, message events, segments, and custom attributes into Looker as governed warehouse tables with LookML-ready naming. Flexible or custom fields land in flattened columns (nested fields expanded for modeling), and timestamps such as created, updated, and status changes are typed as date/time dimension columns.
Sync is incremental: Datrise uses incremental refresh of the underlying warehouse tables Looker explores, so re-runs update only what changed. Date-partitioned fact tables for PDT performance. Looker models live in LookML on top of SQL, so Datrise lands clean, stable column names rather than churn that would break your views.
Ideal for governed, version-controlled BI on a warehouse.
Endpoints
Braze: Cross-channel customer engagement platform.
Looker: Google Cloud BI with LookML semantic models and governed dashboards.
How Braze entities map to Looker
| Braze entity | Looker object | Notes |
|---|---|---|
| users | braze_users | id PK · custom fields → flattened columns (nested fields expanded for modeling) |
| campaigns | braze_campaigns | id PK · linked to braze_users |
| canvases | braze_canvases | id PK · linked to braze_users |
| message events | braze_message_events | date/time dimension columns events |
FAQ
How does Datrise handle Braze's custom fields in Looker?
Flexible values are stored as flattened columns (nested fields expanded for modeling), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Looker types.
How does the Braze to Looker sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the underlying warehouse tables Looker explores.
Related pipelines
More destinations for Braze
Early access
Connect Braze to Looker the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.